This program was created in order to cause emotional commitment from managers to their companies and company strategies. It has achieved the highest, and we mean highest--- ratings in over 70 countries for doing exactly that.

The question is not "why be a leader?" It's "why not?." Your managers can engage in endless inspiring debate about the purpose of leadership. And they can spend endless costly hours in leadership training courses. Then why aren't they leaders? Here are a few quick reasons: Leadership is counter-intuitive to the job of management, counter-intuitive to the job of being managed, and counter-intuitive to most learning about leadership.

There's more mythology, misdirection, and generalized academic babble about leadership than about most business subjects. Typically its presented as a burden--one more thing a manager is responsible for doing in the mutating virus that is their typical day. In fact, it's not a burden; it's a benefit. Even better: it's a series of profound personal benefits that finally make sense out of the job of management.

We'll tell you right now: Develop the Leader in You is the result of a hundred wrong decisions. Wrong in comparison to most training methodologies; most notions of how working adults want to learn, the respect level that managers usually receive in a training experience; common wisdom about what makes communication persuasive and what makes a training experience fulfilling and of long-term impact.

As a result, this program has been a worldwide hit for years with managers from executive to entry level, from Montana to Moscow. Managers who've been exposed to many training programs and often many leadership training programs. Managers who work in the belly of the beast, in an environment of constant change and under constant pressure to perform.

Develop the Leader in You takes an entirely different view of leadership. It's based on a ten-year study (we're thorough, not simple-minded) of the methods that the greatest leaders in history used to achieve what they've achieved. We examined hundreds of leaders across time spans, geography's and civilizations, looking for the process of leadership common to them all. We then translated that process into something teachable and relevant to every manager, and made learning it as simple and engaging as possible.

To do this, we've used our Shameless Narcissistic Pitch™-- a presentation of leadership as first and foremost being of profound personal benefit to managers. This is going to be very new thinking for your managers who, like most, have probably been fed a steady diet of management over leadership, work over the meaning of work, celebration of profitability over the people responsible for that profitability.

We're hardly soft on company growth and profitability but the equation is inescapable: Leadership is an emotional commitment, not simply an intellectual one. Your company will be most successful when your managers make that emotional commitment. That emotional commitment won't be made unless your managers believe that there is more benefit and purpose to their work than enriching already bloated senior management and mythical shareholders.

Our work is often called "deadly serious and totally twisted." Please know that this is a chronological equation--the deadly serious comes first and the totally twisted is used to make the message compelling and memorable. To reach the typical cynical, over-saturated manager we've made the presentation of information empathic to their real world, hip, and funny. We are presenting new ideas to take them to a new place' but we talk to them like they've always talked to themselves.

You should see the testimonials: Develop the Leader in You changes lives for managers, those they manage, and the companies that depend on the performance of both.

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