Recommended Readings

This little text by DuPont Employees provides a humorous, cartoon-illustrated look at corporate cultures and creativity.

Review the basics of Lateral Thinking in easy-to-follow steps. (1 audiocassette)

The underlying message of this series is that there are two kinds of thinking: vertical and lateral. Lateral thinking unlocks doors to more powerful idea generation. (4 audiocassettes)

Dr. de Bono uses simple human body elements to improve thinking. Learn how to trim thinking fat, build strong thinking bones, etc. (4 audiocassettes) 

An interactive experience in Computer-based training featuring Dr. de Bono’s Lateral Thinking.

Rock logic is based on rigid categories, absolutes, argument, and adversarial point scoring. Although this is one important kind of thinking, it is challenged by de Bono for monopolizing Western thought.

Expand your creative powers with Dr. de Bono’s techniques for thinking "sideways"—a proven effective method for helping nearly any human mind function as a creative tool.

In his first book of this millennium de Bono asks the question: Who will succeed in the new millennium--those who rely on the traditional, centuries-old way of thinking ("what is") or those who combine old with new thinking skills ("what can be")? He then makes a convincing case that the future belongs to those equipped with his thinking methods, developed and proven effective in the 20th century, as well as the critical thinking methods of 2400 years ago. With this full kit of thinking tool you can develop new ideas, invent new solutions to problems, and create values to live by, and design the future.

Dr. de Bono provides a quick, entertaining tour of Western thought for the past 2500 years. Clearly demonstrating the strengths and inadequacies of classic Greek critical thinking, which has long ruled the roost, he offers a map for future: designing a way forward from "parallel possibilities".

Are you a "PO person"? You can be. Change your perceptions and add to your innovation tool kit with this delightful and provocative examination of a powerful Lateral Thinking technique. PO helps you step outside the narrow rigidity of preset thought patterns to open a channel for truly new ideas.

A fundamental textbook on the process and art of creative thinking. Summarizes 25 years of extensive practical experience in the deliberate use of creativity.

An interactive guide to expanding your thinking skills with more than 80 games, puzzles, and exercises.

Simple but powerful ideas, exercises, and concepts will help parents teach children constructive thinking, decision making, and creativity.

Dr. de Bono’s seminal work on the brain’s self-organizing systems. Written in straightforward language with clarifying illustrations, de Bono’s first book is understandable to lay persons and, over 30 years since its first publication, is still profound in its implications. This describes the research that launched the development of de Bono’s creative, collaborative, and constructive thinking methods.

David Tanner, founder of the DuPont Center for Creativity and Innovation, gives an experience-based road map for using de Bono methods to change corporate culture.

A brilliant alternative to the dense inflexibility of Rock Logic—you will learn how to chart your current views, then focus attention on the power points which are most likely to generate change.